基于百度指数的黄河流域5A级旅游景区网络关注度时空特征研究

Study on the Temporal and Spatial Characteristics of Attention of the Network of 5A-level Tourist Attractions in the Yellow River Basin Based on Baidu Index

文章基于2015-2021年百度指数数据,采用季节性强度指数、周内分布偏度指数、地理集中指数等数理方法分析,黄河流域9个省区知名度高且具有代表性的18个5A级旅游景区的网络关注度随时间变化的趋势、空间分布特征和人群结构特征,探究其网络关注度时空变化规律,为黄河流域旅游产业的可持续发展提供一定的理论支撑。

Based on the data of Baidu Index from 2015 to 2021,this paper uses the seasonal intensity index,intra-week distribution shift index and geographical concentration index to analyze the trend of temporal change of network attention,the spatial distribution and population structure characteristics of 18 well-known and representative 5A-level scenic spots in 9 provinces and regions of the Yellow River Basin.Exploring the temporal and spatial changes of network attention can provide some theoretical guidance for the sustainable development of tourism industry in the Yellow River Basin.