俄罗斯数字阅读发展的特点、问题与前景

Features,problems,and prospects of digital reading development in Russia

随着数字媒介技术的发展,阅读不再受限于书本等纸质载体。数字阅读往往以获取简短实用信息为主,以长篇幅、深度性内容为辅,是一种多层次阅读。本文通过量化实证研究,归纳总结了俄罗斯数字阅读的宏观和微观特点,介绍了俄罗斯新兴数字阅读市场发展现状,分析了俄罗斯数字阅读发展未来可能会面临的困难和挑战,并指出传统纸质阅读和数字阅读不是非此即彼的关系,二者在社会文化、商业价值、实用功能等方面都发挥着相辅相成的作用。

With the development of digital media technology,reading is no longer restricted to paper-based carriers such as printed books.Digital reading tends to be a multi-level reading with access to short and practical information as the main purpose,while supplemented by long and in-depth content acquisition.This paper summarizes the macro and micro characteristics of digital reading in Russia through quantitative empirical research,introduces the current situation of the development of the emerging digital reading market in Russia,and analyses the difficulties and challenges that Russia's digital reading development may face in the future.It also points out that traditional paper-based reading and digital reading complement each other in terms of socio-cultural,commercial,and practical functions and values.