高校校园实体书店建设、运营的路径与探索——以湖北省“倍阅”品牌高校实体书店为例

The Path and Exploration of the Construction and Operation of Physical Bookstores on University Campuses-Taking Hubei Province's"Best Reading Space"Brand University Physical Bookstore as an Example

为传播先进文化、推动全民阅读、建设书香校园,2016年以来中宣部等11个部门相继出台政策,鼓励支持实体书店落户高校校园。各省、自治区、直辖市积极响应,根据本地实际制订具体行动计划,一批有担当的企业主动参与,本着“坚持守正创新、社会效益优先、共商共建共赢”的原则与高校合作,校园实体书店得以蓬勃发展。该文以湖北省新华书店(集团)旗下“倍阅”品牌高校实体书店为例,介绍湖北省高校校园实体书店建设基本情况,梳理高校校园实体书店的创新实践成果,分析高校校园实体书店运营过程中的主要经验、存在的困难和不足,并对高校实体书店未来发展提出建议。

Since 2016,11 departments including the Central Propaganda Department have successively introduced policies to encourage and support physical bookstores to settle on university campuses,in order to spread advanced culture,promote universal reading,and build bookish campuses.Each province,autonomous region,and municipality directly under the central government actively responded by formulating specific action plans based on local conditions.A group of responsible enterprises actively participated and cooperated with universities based on the principle of"adhering to integrity and innovation,prioritizing social benefits,and building a win-win situation through consultation".Campus physical bookstores were able to thrive.The article takes the"Double Reading"brand university physical bookstore under the Xinhua Bookstore(Group)in Hubei Province as an example to introduce the basic situation of the construction of university campus physical bookstores in Hubei Province;summarize the innovative practical achievements of physical bookstores on university campuses;analyze the main experiences,difficulties,and shortcomings in the operation of physical bookstores on university campuses;propose ideas for the future development of physical bookstores in universities.