杭州市风景区语言景观研究——以西湖景区与西溪湿地景区为例

Study on the Linguistic Landscape of Hangzhou Scenic Spots-Taking West Lake and Xixi Wetland as Examples

杭州,不仅是国内重要的旅游目的地,也是2023年亚运会以及残运会的举办地,届时,会有亚洲各国的代表队以及游客蜂拥而至,了解杭州的地理环境及人文环境。杭州因其美丽的自然环境而独具特色,西湖景区及西溪湿地是其代表性的旅游景观,也是吸引国内外游客最多的景观。因此,研究两地区的语言景观现象对于提升杭州城市形象有着至关重要的促进作用。该文通过对西湖景区与西溪湿地景区的语言景观进行实地考察和调研,对比分析语言景观的相似点和不同之处,研究它们具有代表性的语言景观现状,指出语言景观中存在的各种问题及其应对策略。以期进一步改善城市语言景观,为语言景观规划提供借鉴,进而提升杭州的城市形象。

Hangzhou,as one of the most important scenic spots at home,is the venue of 2023 Asian Games and Paralympics.At that time,a lot of visitors from Asian countries will come to Hangzhou to know more about the geographical environment and cultural environment.Hangzhou is famous for its beautiful and unique natural scenery,especially the representative sceneries like Xihu Lake and Xixi Wetland which attract the most tourists from home and abroad.Therefore,to study the linguistic landscape is the essential to promote the city image of Hangzhou.Through the field visit and investigation on the linguistic landscape in Westlake and Xixi Wetland,this essay collects various linguistic landscapes,compares their similarities and differences,analyzes the current situation of the representative linguistic landscapes,points out some existing problems and put forwards the corresponding strategies,which is supposed to have some promoting effect on the linguistic landscape and the city image of Hangzhou,which is of great reference significance.