媒介技术视角下讲好中国故事促进文化传播的有效路径

The Effective Path of Cultural Transmission of Chinese Stories from the Perspective of Media Technology

随着媒介技术的不断发展,世界各国文明交流在一定程度上实现创造性转化与创新性发展。我国作为世界上唯一一个文明得以延续五千多年的国家,有着丰富的文化底蕴与资源。该文利用文献查阅、经验总结等方法,首先从理论、实践与历史层面对媒介技术视角下讲好中国故事这类文化的价值意蕴进行阐释。其次认为媒介技术视角下传播中国故事文化在消除时空限制、重塑数据算法模式、破除文化隔阂等方面具有重要机遇。最后提出加强主流媒体建设力度、推动人工智能跨界融合、强化数字赋能文化产业的有效路径,以期推动中国故事文化高质量传播,为社会主义文化强国建设增添助力。

With the continuous development of media technology,the world's cultural exchanges have realized creative transformation and innovative development to a certain extent.As the only country in the world whose civilization has lasted for 5,000 years,China has rich cultural deposits and resources.This paper uses literature review,experience summary and other methods.Firstly,the paper explains the value of telling Chinese story culture well from the perspective of media technology from the perspectives of theory,practice and history.Secondly,it holds that the dissemination of Chinese story culture from the perspective of media technology has important opportunities in eliminating the limitation of time and space,reshaping the model of data algorithm and breaking down the cultural barrier.Finally,it puts forward effective ways to strengthen the construction of mainstream media,promote the cross-border integration of artificial intelligence and strengthen the digital enabling cultural industry,in order to promote the high-quality communication of Chinese story culture,and to add impetus to the construction of socialist cultural power.