博物馆运营如何应对危机提升质量——以国家典籍博物馆为例

How to Deal with the Crisis and Improve the Quality of Museum Operation——Take the National Classics Museum as an Example

以国家典籍博物馆为例,分析其在疫情期间从顶层设计、外部合作、多元融合和数字技术等四方面所采取的主要举措,并对其运营效果进行佐证总结,从观众人数、办展水平、新业态发展、综合影响力等多个维度阐述了典籍博物馆取得的良好成效。基于此,笔者以点带面,围绕自身定位、综合实力、模式转型等三方面对博物馆行业的发展方向和实施路径进行设想和谋划,力求探索出一条坚实的、有特色的、可持续的博物馆创新发展之路。

Influenced by the COVID-19,the museum industry has generally experienced a decline in business volume,operational difficulties,and declining public service levels,and has fallen into a development dilemma in terms of capital,business,responsibilities,and technology.Taking the National Museum of Classical Books as an example,this paper analyzes its main measures taken during the epidemic from the four aspects of top-level design,external cooperation,multiple integration and digital technology,and summarizes its operating effects.It describes the good results achieved by the museum from multiple dimensions such as the number of visitors,exhibition level,new business development,and comprehensive influence.Based on this,the author conceives and plans the development direction and implementation path of the museum industry in the post epidemic era from point to area,focusing on its own positioning,comprehensive strength and mode transformation,and strives to explore a solid,distinctive and sustainable innovative development path of the museum industry.