通感意象互通在产品造型设计中的应用研究

RESEARCH ON THE APPLICATION OF SYNESTHESIA IMAGE INTERCOMMUNICATION IN PRODUCT MODELING DESIGN

基于通感设计理论,明确通感意象互通的作用关系及设计表现形式,以产品为媒介,情感为主导,构建通感意象互通的设计转译路径,探究通感意象互通在产品造型设计应用的流程及验证方法。通过文献研究、问卷调研、AHP层次分析、ACT等方法,以古筝音色为本觉,分析通感意象互通中“意—感—象”之间的转译路径。以电音筝造型为例,从设计师的角度,收集和提炼用户的通觉意象的感性信息,由意生象,将其转化为本觉本象的造型表现元素,再从用户解码的角度,由象感意,进行关联验证。将通感意象互通应用到产品造型设计中,能够借助通感将用户的感官体验提升为情感体验,为产品造型设计应用研究提供一条新的路径。

Based on synaesthesia design theory,to clarify the functional relationship and design expression form of synaesthesia image communication,take the product as the medium and emotion as the leading,construct the design translation path of synaesthesia image communication,and explore the application process and verification method of synaesthesia image communication in product modeling design.Through literature research,questionnaire survey,AHP,act and other methods,taking the timbre of zither as the original perception,this paper analyzes the translation path between"meaning feeling image"in the communication of synaesthesia and image.Taking the modeling of electroacoustic zither as an example,from the perspective of designers,collect and refine the perceptual information of users'synaesthesia image,generate image from meaning,transform it into the modeling expression elements of primitive image,and then carry out correlation verification from the perspective of users'decoding.The application of synaesthesia image interworking to product modeling design can promote users'sensory experience to emotional experience with the help of synaesthesia,and provide a new path for the application research of product modeling design.