“双碳”背景下海尔智家ESG表现对企业绩效影响研究

Research on the Influence of Haier's ESG Performance on Corpora te Performance under the Background of"Carbon Peaking and Carbon Neutrality"

在“双碳”背景下,ESG表现是衡量企业绿色经济可持续发展的重要指标。本文以海尔智家为研究对象,梳理其开展ESG实践的过程,分析良好的ESG表现对其短期和长期绩效的影响。研究发现:良好的ESG表现在短期内能使海尔智家的股价产生超额收益,且超额收益的幅度逐年递增;在财务绩效方面,ESG实践虽然在短期内增加了海尔智家的研发费用,但从长期看提高了其获利能力,增强了业务质量,改善了经营现金流,并加强与利益相关者之间关系的维持,最终提升了企业绩效。

Under the background of“carbon peaking and carbon neutrality”,ESG performance is an important indicator to measure the sustainable development of green economy of enterprises.This paper takes Haier as the research case,combs the process of ESG practice,and analyzes the influence of good ESG performance on its short-term and long-term performance.The results show that good ESG performance can make the share price of Haier generate excess returns in the short term,and the range of excess returns increases year by year.In terms of financial performance,although ESG practice increases Haier’s R&D expenses in the short term.In the long run,it improves its profitability,enhances business quality,improves operating cash flow,strengthens the maintenance of the relationship with stakeholders,and finally improves corporate performance.