融媒体时代下剧院团演出宣传方式的新探索

A New Exploration of Publicity Methods for Theatre Troupe Performances in the Era of Integrated Media

剧院团作为长期使用传统媒介宣发的组织,在融媒体时代迎来了新的机遇和挑战。本文从剧院团宣传管理的角度,运用问卷调查法及文献研究法探索融媒体时代下剧院团的演出宣传方式,并提出了“三步走”实现演出宣传方式突破的具体做法。

As an organization that has long used traditional media for promotion,the theater troupe has faced new opportunities and challenges in the era of integrated media.From the perspective of the publicity management of theater troupes,the survey method and literature research method are used to explore the publicity methods of theater troupes in the era of integrated media,and the specific methods of“three-step”to achieve a breakthrough in performance publicity methods are proposed.