数智时代新型主流媒体的国际传播融合实践进路

The New Mainstream Media Convergence Practice Approach of Internatior Communication inthe Eraof Digital Intelligence

数智时代的国际传播需要新型主流媒体将深度融合思路嵌入实践,沿着新技术融合、新议题融汇、新文化融通三重进路实现叠加式跃升:运用数智技术对新型主流媒体国际传播实践的操作理念、基础设施及组织架构进行智能、智慧、智力的“生态化”改造;从人类现实共同关切点出发,将互动与对话融汇到国际成员间利益攸关的重大议题里,同时基于共通的接受规律,将立场与价值观渗透到日常生活喜闻乐见的表述和呈现中;在尊重各国、各文明对人类发展贡献的基础上,继承和弘扬中华优秀传统文化,并将之融入跨文化交流与传播实践中,为数智时代文明新形态的建构发挥重要而独特的作用。

International communication in the era of digital intelligence needs new mainstream media to embed deep convergence ideas into practice,and achieve a superposition leap along the triple path of new technology convergence,new issue integration and new cultural compatibility:The application of digital intelligence technology to the operation concept,infrastructure and organizational structure of the international communication practice of the new mainstream media is"ecological"transformation of intelligence,wisdom and brain trust;Starting from the common concerns of human reality,it integrates interaction and dialogue into the major issues of interest among international members.At the same time,based on the common law of acceptance,it penetrates positions and values into the expression and presentation of daily life.On the basis of respecting the contribution of all countries and civilizations to the development of mankind,we should inherit and carry forward the fine Chinese cultural traditions,and integrate them into the practice of intercultural communication,so as to play an important and unique role in the construction of a new form of civilization in the era of digital intelligence.