基于活动链与游客心理的县域旅游出行方式选择

County Tourism Travel Mode Selection Based on Activity Chain and Tourist Psychology

文章基于南京市溧水区的县域旅游出行调查问卷,构建了双层Nested Logit模型,分析旅游活动链属性、游客心理偏好对县域旅游出行选择的影响。结果表明,偏好舒适性的游客易选择私家车,偏好快速性及便捷性的游客倾向选择地铁,偏好经济性的游客会选择地面公交;出行距离和同行儿童数量的增加以及对舒适性的偏好均会对公共交通选择产生负向影响。研究认为,县域旅游交通改善可从丰富县域自驾游主题线设计及构建高可达性和舒适性的旅游公交服务网络展开。

Based on the county tourism travel questionnaire in Lishui district,Nanjing,this paper constructs a two-tier Nested Logit model to analyze the impact of tourism activity chain attributes and tourists' psychological preferences on county tourism travel choices.The results show that tourists who prefer comfort tend to choose private cars,tourists who prefer rapidity and convenience tend to choose subway,and tourists who prefer economy will choose bus.Also,the travel distance,the number of accompanying children and the preference for comfort all have negative impacts on the choice of public transportation.According to the study,the improvement of county tourism traffic can be carried out by enriching the design of county tourism theme line and building a tourism public transportation network with high accessibility and comfort.