武夷山国家公园社区居民生态保护行为意向影响机制——基于拓展性TPB理论模型和多重组SEM的实证研究

Research on Influencing Mechanism of Ecological Protection Behavior Intentions of Wuyishan National Park Community Residents:Based on TPB and Multi-group SEM

国家公园建设是生态文明领域的重大制度创新,生态修复过程中会面临诸多冲突与挑战,为顺利开展国家公园生态保护工作,提升社区居民生态保护行为意向,推动社区共建共享将是关键所在。本文引入国家公园政策、地方认同两个因素,构建基于TPB的国家公园社区居民生态保护行为意向模型,根据区位差异特征作为调节变量进行多群组SEM实证分析。研究表明:(1)国家公园政策、地方认同两个变量均对生态保护行为态度呈现积极的显著影响;(2)社区居民生态保护行为态度、知觉行为控制和主观规范对生态保护行为意向呈现显著正向影响;(3)门户社区和传统社区生态保护行为意向影响机制不同,门户社区对于国家公园政策认知和生态保护行为意向更为强烈。

In the field of ecological civilization,the construction of national parks is a major institutional innovation.During the ecological restoration,there are many conflicts and challenges.In order to carry out the national park ecological protection work smoothly,it would be the key to enhancing the ecological protection behavior intention of community residents and promoting the co-construction and share of community.Two factors were introduced in this research,i.e.,national park policy and local identity,to construct a model based on TPB for analyzing community residents ecological protection behavior intention in the national park.Then,with location difference characteristics as moderator variables,the multi-group SEM empirical analysis was performed.The results show as follows.(1)The two variables of national park policy and local identity have positive and significant effects on the attitude of ecological protection behavior.(2)Community residents attitudes towards the ecological protection behavior,perceived behavioral control and subjective norm have significantly positive effects on the ecological protection behavior intention.(3)There exists influencing mechanism difference between gate community residents and traditional community residents,with the gate community residents having stronger awareness of national park policies and ecological protection behavior intentions.