2023年第二季度乳品行业市场分析

Market Analysis of the Dairy Industry in the Second Quarter of 2023

第二季度国内乳制品消费进入相对淡季,复苏缓慢,供需阶段性过剩,加剧了奶价的下滑,零售终端的价格战激烈,中小型乳品企业面临更加严峻的挑战。从上市乳品企业的业绩来看,整体营收增长出现疲态,业绩分化明显,大型企业增长依然稳健,但增速明显放缓;中小型乳品企业的营收和利润全面下滑,但有部分乳品企业通过坚守品牌价值、持续推广新品等方式,依然获得了较好的增长。奶酪品类缺乏新的消费场景,同质化竞争下,头部品牌也出现增长下滑。乳品行业的并购现象再次重现,行业进入到新的整合期。乳品企业新品频出,从调制乳到酸奶,从乳饮品到婴幼儿配方奶粉等,均呈现出功能化、场景化的特征。

In the second quarter,domestic dairy consumption entered a relatively low season,with slow recovery and staged excess of supply and demand,which aggravated the decline of milk prices and fierce price wars at retail terminals,and small and medium-sized dairy enterprises faced more severe challenges.From the performance of listed dairy companies,the overall revenue growth has shown signs of weakness,with significant performance differentiation.Large enterprises still maintain stable growth,the growth rate has slowed down significantly.However,the revenue and profits of small and medium-sized dairy companies have declined comprehensively,but some dairy companies have achieved good growth by adhering to brand values and continuously promoting new products.The cheese category lacked new consumption scenarios,and under homogeneous competition,top brands have also experienced a decline in growth.The phenomenon of mergers and acquisitions in the dairy industry resumed,fully indicating that the industry has entered a new period of integration.Dairy enterprises frequently produced new products,from modified milk ingredients to yogurt,from milk drinks to infant formula,and these products were characterized by functionalization and scenario.