无偿献血“互联网+献血纪念品”线上和线下协同创新和融合发展模式探讨

Effect of online and offline collaborative and integrated mode on voluntary blood donation:Internet+blood donation souvenir

目的探讨“互联网+献血纪念品”线上和线下协同创新和融合发展方式的效果,结合目标人群的潜在期望数智化赋能制定多元化科学的无偿献血者关爱方式,吸引并保留更多献血者。方法选取2022年1月1日—2022年6月30日宜昌市中心血站4000名献血者,为其提供线上纪念品平台兑换和线下纪念品发放并行的2种方式,并利用启奥科技现代血站管理信息系统V9.5智能化平台对选择线上、线下纪念品发放的结果进行数据分类采集,就年龄、职业、学历、类型(初次献血者和重复献血者)、区域(宜昌主城区和其他县市区)和性别构成比进行数智化比较分析。结果选择线上方式的献血者为1400名、选择线下方式的献血者为2600名,选择线上方式以25岁以下年轻人、学生、女性和专科及以上学历、城区、固定献血者为主;选择线下方式以25岁以上、男性、专科以下学历、除学生以外其他职业(医务工作者、教育工作者等)、县市区、初次献血为主;两者协同创新和融合发展方式互补,对招募采血起到很好的激励效果。结论“互联网+献血纪念品”线上和线下协同创新和融合发展方式的效果较好,可满足不同层次人群需要,实现个性化定制需求,通过数智化赋能有助于制定多元化科学的无偿献血者关爱方式,引导献血者具有较高的无偿献血参与度和忠诚度,吸引并保留更多献血者,促进采供血事项的高质量发展,充分保障日益增长的临床患者用血需求,助力全民健康。

Objective To explore the effect of online and offline collaborative and integrated mode(Internet+blood donation souvenirs),and develop diversified scientific ways of caring for voluntary blood donors in combination with the potential expectation of the target population,ao as to recruit and retain more blood donors.Methods A total of 4000 blood donors from Yichang Central Blood Station from January 1 to June 30,2022 were selected,and they could collect souvenirs from online and offline.The intelligent platform V9.5 of modern blood station management information system of Qiao Technology was used to classify the data of online and offline souvenir distribution,and digital intelligent comparison and analysis on age,occupation,education,type(first-time blood donors or repeat blood donors),region(main urban districts of Yichang and other counties and suburban districts)and gender were carried out.Results A total of 1400 blood donors chose online souvenirs,who were mainly under 25 years old,students,female,college education or above,urban areas and regular donors;2600 chose offline souvenirs,who were mainly over 25 years old,male,junior college degree or below,occupations other than students(medical workers,educators,etc.),counties and suburban districts,and first-time blood donors.The collaborative and integrated mode of the two distribution methods were complementary and had a good incentive effect on blood donor recruitment.Conclusion The online and offline collaborative and integrated mode demonstrates a good effect and meets the needs of different population.Digital intelligence system is helpful to develop diversified and scientific ways of caring for voluntary blood donors,recruit and retain more blood donors,achieve high-quality development of blood collection and supply,therefore guarantee the increasing demand for clinical blood use.