新媒体环境下歙县地戏传播价值及路径研究

A Study on the Communication Value and Paths of Shexian Drama in the New Media Environment

随着数字化新媒体的盛行,依托于传统媒体口语相传的歙县地戏,因受乡村生产、生活方式的变化,其传播环境面临着淘汰危机。分析歙县地戏的传播价值需系统了解其传播内容与结构程式,完善传播路径需深入探究其在新媒体背景下的优势与发展机遇、劣势与发展障碍。从歙县地戏的社会教化与凝聚价值、艺术审美与文化传承价值等角度出发,探究构建新媒体传播模式的价值、探索符合实际且有效的传播路径,以期达到快捷、广泛的传播。

Relying on the oral tradition of traditional media,the local opera in Shexian County has a strong Huizhou regional culture features,contains rich Huizhou etiquette marks,and is also an important intangible cultural heritage.With the rapid development of science and technology and the prevalence of digital media,the Shexian Drama,which only relies on traditional means of transmission,is facing a crisis of elimination due to the changes in rural production and lifestyle.To analyze the communication value of She County Local Opera,it is necessary to systematically understand the communication content and structural program of Shexian Drama,and to improve its communication path,it is necessary to deeply explore its advantages and development opportunities,disadvantages and obstacles in the context of new media.From the perspective of social enlightenment and cohesion value,artistic aesthetics and cultural inheritance value of Shexian Drama,explore the value of constructing the new media communication mode of Shexian Drama,explore the practical and effective communication path,closely follow the background of the new media era,with a view to achieving fast,accurate and extensive dissemination.