对外翻译中的受众概念与行为机制

Audience Research in Exotropic Translation:Multidimensional Connotations and Operational Mechanisms

受众是对外翻译实践中的重要组成部分,在衡量中国特色话语对外传播效果的过程中扮演重要角色。在对外翻译视阈下,受众历经学科互涉,逐渐演化为一个具有多维特质的概念。文章从受众的理论渊源与发展进程出发,考察对外翻译受众概念中内嵌的多学科特征,归纳并梳理受众的分类及其行为机制,透视媒介融合时代受众行为的新变化,为助力中国特色话语对外翻译效力的提升提供参考。

The audience is a vital component of exotropic translation,serving as a key factor in assessing the effectiveness of foreign communication of Chinese characteristic discourse.Over time,the audience concept has developed into a multidimensional construct with input from various disciplines.This paper,starting from the theoretical origin and development process of the audience,explores the multidisciplinary features of the audience concept in exotropic translation.It provides a comprehensive overview of the audience's classification and behavioral mechanism,while examining the influence of media convergence on audience behavior.Ultimately,it seeks to provide guidance for enhancing the efficacy of exotropic translation of Chinese characteristic discourse.