论挖掘机外观造型的发展

On Development of Excavator Appearance Modeling

挖掘机产品作为工程机械领域的一个重要组成部分,历经近二十余年的快速发展,已逐渐形成国内外品牌并驾齐驱的态势!在全方位的比拼和竞争下,催生了人们对于整机外观造型的更高要求。准确把握市场端受众的真实诉求,挖掘企业核心品牌价值;从统筹系列产品造型规划,到选择特征文化符号,确定立意;从跨行业引入专业工业设计团队,到制作工艺的改进实施,做到产品外观造型各阶段全方位的提升,才能赢得客户的认可,推动整个工程机械行业外观造型水平更好的进步。

Excavator products as an important part of the field of construction machinery,after nearly 20 years of rapid development,has gradually formed domestic and foreign brands neck and neck situation!In a full range of competition and competition,the emergence of people's higher requirements for the appearance of the whole machine.Accurately grasp the real demands of the market end audience,excavate the core brand value of the enterprise;From the overall planning of product modeling,to the selection of characteristic cultural symbols,to determine the intention;From the introduction of professional industrial design team across the industry,to the improvement of the production process,to achieve a full range of product appearance modeling at all stages of the improvement,in order to win the recognition of customers,promote the whole construction machinery industry appearance modeling level of better progress.