基于文化体验的川菜主题宴会创意设计研究

Research on the Creative Design of Sichuan Cuisine Theme Banquet Based on Cultural Experience

创意设计是川菜主题宴会设计的重要组成部分,也是川菜主题宴会品牌推广的有效途径。文章立足于我国新发展格局下餐饮文化消费的新走向,从提取川菜主题文化元素出发,运用创意设计的思路与方法,结合设计实践案例探讨川菜主题宴会文创产品开发设计思路。从战略层、范围层、结构框架层和表现层四个层面提出川菜主题宴会文创产品的设计流程,实现川菜主题宴会各环节设计特色化,增加宴会的体验维度,对提升川菜主题宴会的艺术性和宴会品牌形象的推广具有积极意义。

Creative design is an important part of the Sichuan Cuisine theme banquet design and an effective way to promote the Sichuan Cuisine theme banquet brand.Considering the new direction of food and beverage cultural consumption in China s new development model,the article explores the design ideas of cultural creative product development for Sichuan theme banquets through the refinement of cultural elements,the use of creative design ideas and methods,and the combination of design practice cases.The design process of cultural and creative product development for the Sichuan cuisine theme banquet is constructed from four aspects:strategy,scope,structural framework,and performance.It realizes the design specialization of each aspect of the Sichuan theme banquet and increases the experience dimension of the banquet.It has a positive significance to enhance the artistry of the Sichuan theme banquet and the brand image of the banquet.