数字经济背景下“旅游广告设计”课程本土化路径研究

On the Localization Path of“Tourism Advertising design”Courses in the Context of Digital Economy

以“旅游广告设计”课程为落脚点,为培育更适应于数字经济背景的旅游从业者,并以高职院校的“旅游广告设计”课程作为案例进行分析,最终得出“课—赛”“课—岗”“课—研”三条课程本土化路径,为贵州本土旅游广告人才培养提供实践案例。

This article takes“tourism advertising design”courses as a starting point to cultivate tourism practitioners more suitable for the digital economy background and analyzes the case of“tourism advertising”design courses in higher vocational colleges.It ultimately proposes three paths for localizing the courses:“Course-Competition”,“Course-Position”,and“Course-Research”,providing practical examples for the training of local tourism advertising talents in Guizhou.