东莞市某镇居民日间照料服务购买及支付意愿研究

Study on purchase and payment intention of day care services in a town of Dongguan

为了解城市居民对日间照料服务的有效需求及日间照料的发展潜力,研究团队于2022年9—11月在广东省东莞市某镇采用便利抽样法进行实证研究,对城市居家老人及成年子女基本信息、日间照料服务购买意愿以及支付意愿进行问卷调查,其中支付意愿调查采用条件价值评估法。采用卡方检验和Logistic回归分析对购买意愿影响因素进行分析,采用U/H检验及多元逐步回归分析对支付意愿影响因素进行分析。结果显示,392位受访者中有251人愿意购买日间照料服务,占比64.03%,人均日间照料服务月支付意愿值为2127.2元。居民的购买意愿受教育程度、收支情况及子女数量影响;居民对日间照料包月服务支付意愿受教育程度、老人健康状况、受访者收支情况及是否有子女提供照料影响。研究发现日间照料服务在东莞市具有一定的发展潜力。

This study conducted an empirical study in a town of Dongguan by adopting a convenience sampling method from September to November 2022.The research team conducted one⁃to⁃one questionnaire surveys on the basic information,purchase intention and payment intention of home⁃based elderly and their adult children for daycare services to understand the effective demand of residents for day care services and the development potential of daycare in Dongguan.The chi⁃square test and logistic regression analysis were used to analyze the influencing factors of purchase intention.U/H test and multiple stepwise regression analysis were used to analyze the influencing factors of payment intention.The results showed that 251 of the 392 respondents were willing to purchase daycare services,accounting for 64.03%.The average monthly payment value of daycare services was 2127.2 yuan.The purchase intention of residents is affected by education level,income and expenditure and the number of children.Residents’willingness to pay for daycare was influenced by education level,health status of the elderly,income and expenditure of the respondents and whether they had children to provide care.The study found that daycare service has a particular development potential in Dongguan.