体旅融合背景下广州市冰雪体育旅游产业高质量发展研究

Research on the High-Quality Development of the Ice and Snow Sports Tourism Industry in Guangzhou under the Background of Sports-Tourism Integration

该文运用文献资料法、实地调研法、问卷调查法,对广州市冰雪体育旅游产业高质量发展进行研究。结果显示,广州市冰雪旅游业具有中心城市的带动作用,具有坚实的经济基础以及体育运动的群众基础扎实的优势,但也存在地理位置及基础建设的先天性不足、冰雪体育专业人才短缺、体旅宣传及一体化建设不足的劣势。对此,提出了优化冰雪产业升级,推动体旅建设一体化;加强专业人才的引进和培养,提高冰雪运动专业化;创新宣传方式,形成冰雪体育旅游特色的策略。

This paper studies the high-quality development of the ice and snow sports tourism industry in Guangzhou by using the literature method,field research method and questionnaire survey method.The results show that ice and snow tourism in Guangzhou has the advantages of the driving role of a central city,solid economic foundation and solid mass foundation of sports,but has also the disadvantages of the congenital deficiencies in geographical location and infrastructure,shortage of ice and snow sports professionals and lack of sports and tourism promotion and integration construction.In response,this paper proposes strategies to optimize the upgrading of the ice and snow industry to promote the integration of sports and tourism construction,strengthen the introduction and training of professional talents to improve the professionalization of ice and snow sports,and innovate promotion methods to form the characteristics of ice and snow sports tourism.