弹幕文化的现存问题及正向建构

On the Existing Problems and Positive Construction of Bullet-screen Culture

随着互联网的发展,哔哩哔哩、腾讯视频、爱奇艺、优酷等视频网站的盛行和快手、抖音短视频的爆火,弹幕文化逐渐出现在大众的视野,因其及时性和低成本迎合了青少年群体的追捧与喜爱。但需要注意的是弹幕文化的“符号化”“碎片化”“娱乐化”等乱象频生,因此需要完善弹幕文化传播方式以强化主流意识形态教育引导,转化弹幕文化话语表达以融入思想政治教育话语体系,完善弹幕语言相关行政法规以提高话语规范来应对弹幕文化的现存问题并对其进行正向构建,从而在建设新时代中国特色社会主义的过程中起到正面引领作用。

With the development of the Internet,Bilibilii,Tencent video,Iqiyi,Youku and other video sites and the prevalence of fast hand,tiktok short video popularity,barrage culture gradually appeared in the public's field of vision.Because of its timeliness and low-cost to cater to the pursuit and love of the youth groups,but we need to pay attention to the bullet screen culture of the“Symbol”“Fragmentation”“Entertainment”and other chaos frequent.Therefore it is necessary to perfect the communication mode of bullet-screen culture to strengthen the guidance of mainstream ideological education.In order to deal with the present predicament of bullet-screen culture,we should transform the discourse expression of bullet-screen culture,integrate it into the discourse system of ideological and political education,perfect the relevant administrative laws and regulations of bullet-screen language,and improve the discourse standard.Thus it plays a positive leading role in the process of building socialism with Chinese characteristics in the new era.