农户购种行为及满意度实证研究——基于天津市的调查

An Empirical Study on Farmers' Seed Purchase Behavior and Satisfaction——Based on a Survey Study in Tianjin

种业振兴是农业农村现代化的重点任务。农户作为种子的使用者,其购种行为及用种满意度事关种业技术创新的目标和方向。基于项目组在天津6个农业区开展的抽样调查数据,建立二元Logistic模型,分析农户购买种子的行为及用种满意度。结果表明,农户以自购种育苗为主,种子购买渠道和信息获取媒介呈多样化,新品种接受度和市场价格敏感性高,产量、抗病性和产品风味是农户最希望改良的品种特性;农户对种业整体满意度较高,种子种植效果、种子质量评价和市场秩序是影响农户对种业满意度的主要因素。基于此,增强种业创新活力、提升育种销售推广融合度、建立长效种子市场和产权管理制度是提高农户用种满意度的有效路径。

Seed industry revitalization is a key task of agricultural and rural modernization.As users of seeds,farmers' seed purchasing behavior and satisfaction with seeds are related to the goals and directions of seed industry technology innovation.Based on a sample survey in six agricultural districts in Tianjin conducted by the project team,a binary Logistic model was established to study the seed purchasing behavior and seed satisfaction of farmers.The results showed that farmers mainly purchase seeds for seedlings,seed purchase channels and information acquisition media are diversified,new varieties are highly receptive and sensitive to market prices,and yield,disease resistance and flavor are the most desired characteristics of varieties;farmers' overall satisfaction with the seed industry is higher,and the planting effect of seeds,seed quality evaluation and market order are the main factors affecting farmers' satisfaction with the seed industry.Based on this,enhancing the innovative vitality of the seed industry,improving the integration of breeding and sales promotion,establishing a long-term seed market and property rights management system are the effective path to improve farmers' satisfaction with seeds.