孙子文化创意开发的整体思路与重点项目

Overall Approach and Key Projects in the Development of Sun Zi Culture Creativity

孙子文化创意的不足极大地影响和制约了孙子文化资源的开发与孙子文化品牌的打造。本文从“面向市场”进行文化内容创意、“形神兼备”进行文化产品打造、“双线交错”推动文化产业升级、“内外结合”实现文化经营创新等四个层面,提出了孙子文化创意开发的整体思路,进而围绕兵学旅游、文博文创、思想展演、影视创作、特色电视栏目、新媒体作品、文化创意产业园、兵学迪尼斯乐园等重点项目内容,构建出孙子文化创意开发的整体内容体系。

The lack of innovation in Sun Zi culture creativity greatly affects and restricts the development of Sun Zi cultural resources and the establishment of the Sun Zi cultural brand.This article proposes an overall approach to the development of Sun Zi culture creativity,focusing on four aspects:market-oriented cultural content creation,balanced cultural product development,integration of dual tracks to promote the upgrading of the cultural industry,and combining internal and external factors to achieve innovation in cultural management.Furthermore,it outlines the key projects related to military tourism,cultural exhibitions and creations,ideological performances,film and television productions,specialized TV programs,new media works,cultural and creative industry parks,and Sun Zi-themed amusement parks,forming a comprehensive content system for the development of Sun Tzu culture and creativity.