基于新能源汽车消费者调查的创新发展战略研究

Research on Innovation Development Strategy Based on New Energy Vehicle Consumer Survey

2014年新能源汽车全面爆发与发展,被称作新能源汽车的发展元年,中国的新能源汽车近几年迎来蓬勃发展。纯电新能源汽车是未来汽车工业发展的新趋势,推广普及非插电式混合动力汽车是新能源汽车和汽车工业转型的主要取向。近年来,插电混动电车异军突起,占据很大的市场份额,成为消费者购买新能源汽车的又一选择。但中国新能源汽车的发展程度还是取决于我国消费者的态度和取向。本文通过消费者调研新能源汽车市场的主销点,寻找和研究未来市场将更青睐什么样的新能源汽车,并在发展战略层面上提出思考与创新性战略性建议。

In 2014,the full outbreak and development of new energy vehicles,known as the first year of the development of new energy vehicles,China's new energy vehicles have ushered in vigorous development in recent years.Pure electric new energy vehicles are a new trend in the future development of the automobile industry,and the promotion and popularization of non-plug-in hybrid vehicles is the main orientation of new energy vehicles and the transformation of the automotive industry.In recent years,plug-in hybrid trams have sprung up,occupying a large market share and becoming another choice for consumers to purchase new energy vehicles.However,the development degree of China's new energy vehicles still depends on the attitude and orientation of Chinese consumers.Through consumer research on the main sales points of the new energy vehicle market,this paper finds and studies what kind of new energy vehicles the market will prefer in the future,and puts forward thinking and innovative strategic suggestions at the development strategy level.