信息茧房效应下主流意识形态传播的现实困境与突破路径

Realistic Dilemma and Breakthrough Path of Mainstream Ideology Dissemination Under the Information Cocoon Effect

媒介的智能化发展推动社会信息传播进入智能媒体时代,不仅深刻改变了传统的信息传播生态,也让业已深藏其中的信息茧房效应急剧膨胀,给主流意识形态传播造成重要影响。由于信息茧房具有信息内容同质性、空间封闭性、群体圈层性等表征,在智能媒体时代,信息茧房效应容易导致用户深陷信息孤岛、沉迷拟态环境、沦为“沉默的旋螺”和离散于网络圈层,从而致使主流意识形态传播深陷影响力被削弱、传导力被消弭、效用力被弱化、整合力被离散的现实困境,并严重影响新时代主流意识形态的传播效果。为摆脱信息茧房效应下主流意识形态传播的现实困境,可以从思想引领、技术革新、主体教育、空间营造等路径协同突破,以此推进主流意识形态的高效传播。

The intelligent development of media has pushed social information dissemination into the age of intelligent media,which has not only profoundly changed the traditional information dissemination ecology,but also dramatically expanded the information cocoon effect already hidden in it,which has an important impact on the dissemination of mainstream ideology.Because the information cocoon has the characteristics of information content homogeneity,space closure,group circle,etc.,in the age of intelligent media,the information cocoon effect is easy to cause the users to become trapped in information islands,addicted to mimicry environment,and become“silent spiral”and scattered in the network circle.Consequently,the dissemination of mainstream ideology is deeply trapped in the realistic dilemma so that its influence is weakened,its transmission force is eliminated,its utility is weakened,and its integration force is dispersed,which seriously affects the dissemination effect of mainstream ideology in the new era.In order to get rid of the realistic dilemma of mainstream ideology dissemination under the information cocoon effect,we can make a concerted breakthrough through the paths of ideological guidance,technological innovation,subject education and space construction,thus promoting the efficient dissemination of mainstream ideology.