数字藏品的关注因素及赋能路径研究

A study on the focus factors and empowerment paths of digital collections

随着元宇宙的不断深入发展,数字藏品作为一种新型的NFT(非同质化通证)数字资产,以其独特的表现形式和交易方式,受到关注与喜爱。目前,数字藏品发展主要问题是数字藏品平台可持续性弱,数字藏品赋能困难。文章将围绕数字藏品平台“数文探元”的用户展开调查,探析数字藏品消费者的关注因素和数字藏品赋能路径。整体研究旨在为数字藏品平台和市场提供发展意见和赋能实体经济的场景及路径,助力数字藏品发展可持续,进而促进乡村振兴。

With the continuous development of the meta-universe,digital collectibles,as a new type of NFT(non-fungible token)digital assets,are gaining attention and love with their unique presentation and trading methods.At present,the main problem of digital collection development is the weak sustainability of digital collection platform and the difficulty of digital collection empowerment.We will conduct a survey around the users of the digital collection platform“Shu Wen Tan Yuan”to explore the concerns of digital collection consumers and the path of digital collection empowerment.The overall study aims to provide development advice and scenarios and paths to empower the real economy for digital collection platforms and markets,and help digital collection develop sustainably,thus promoting rural revitalization.