打造洛阳“客家祖源地”品牌研究

A Research on Building the Cultural Brand of"Hakka Ancestral Land"in Luoyang

洛阳作为客家文化的祖源地,肩负着打造“客家祖源地”品牌的责任和使命。面对品牌顶层设计不足、项目谋划不够,开发创意不足、保护力度不够,宣传推介不足、扩大影响不够等问题,应整合洛阳市客家文化资源,以客家之源纪念馆为媒介、客家小镇建设为载体、客家文化项目建设为抓手,进一步加大客家文化研究宣传力度,扩大交流合作,高质量打造集文旅、文创融合发展为一体的洛阳“客家祖源地”品牌。

Luoyang,the birthplace of Hakka culture,bears the responsibility and mission of building the cultural brand of"Hakka Ancestral Land".Faced with problems in the insufficiency of top-level design of the brand,project planning,development creativity,protection,publicity and promotion,and expansion of influence,Luoyang should integrate Hakka cultural resources in Luoyang,take the memorial hall of the origin of Hakka as the footing position,the construction of Hakka towns as the carrier,and the practice of Hakka culture projects as the starting point,further strengthen the research and publicity of Hakka culture,expand exchanges and cooperation,and create a high-quality brand of"Hakka origin"in Luoyang that integrates cultural tourism and cultural innovation.