医药院校市场营销专业“专思创”三元融合教育改革探索——以“医药市场营销学”为例

Exploration on the Reform of“Specialization,Thinking and Creation”in Marketing Education of Pharmaceutical Colleges:Take Pharmaceutical Marketing as An Example

为了贯彻“思政”和“双创”教育方针政策,以“医药市场营销学”为载体,将创新创业和思政元素融入其中,从教学思路、教学内容和教学方法三个方面初步探索“专业教育、思政教育、双创教育”的三元融合,并以此作为突破口,从优化人才培养方案、学生第二课堂和学科竞赛三个方面探究我国医药院校市场营销专业的教育改革方向。

In order to implement the education policy of“thinking and politics”and“dual-innovation”,we take“Pharmaceutical Marketing”as a carrier,integrate the elements of innovation and entrepreneurship and thinking and politics into it,and explore the triadic integration of“professional education,thinking and politics education and dual-innovation education”from three aspects:teaching ideas,teaching contents and teaching methods.In this study,we explore the integration of professional education,thinking and politics education and double-innovation education,and take this as a breakthrough to explore the educational reform direction of marketing majors in pharmaceutical colleges and universities in China in three aspects:optimizing talent training programs,students’second classroom and discipline competition.