文化IP下新中式时尚的设计方法及要素解析

Design Methods and Elements of New Chinese Fashion from Cultural Intellectual Property

中华文化复兴背景下,文化IP为新中式时尚设计提供了有力支撑。通过IP化新中式时尚设计及项目实践,结合文献研究法、案例分析法等,归纳出情景复现、寓意关联、象征外延、形态寄托的四维设计方法,讨论人、环境、产品间的复合关系,及文化显性与隐形因子对设计需求的影响,梳理文化原型、社群定位、符号图案、情感共振、产品凝练等设计要素,进一步为契合功能与精神需求的设计提供理论参考。

Under the background of the renaissance of Chinese culture,cultural intellectual property(IP)provides important support and connotation for the new Chinese fashion design.Through the IP new Chinese fashion design and project practice,combined with the research methods of literature research and case analysis,the four angles methods of scene reappearance,connotation association,symbolic extension and form sustenance were summarized.The complex relationship between people,environment and products,as well as the demand orientation of cultural dominant and invisible factors affecting design,and the design elements such as cultural prototype,crowd positioning,symbol pattern,emotional resonance,and product condensation were sorted out and analyzed,which further provides theoretical reference for the design application and expression of functional and spiritual needs.