义乌市会展业与旅游业融合发展探索

Exploration on the Integrated Development of Convention and Exhibition Industry and Tourism in Yiwu

本文分析了义乌会展业与旅游业融合发展的优势所在,并基于目前义乌会展旅游存在的主要问题提出了优化调整其融合发展的具体策略。在文旅融合的浪潮下,义乌会展业与旅游业应精准对接,高效合作,在政府政策支持及会展旅游相关行业的措施扶持下,实现会展旅游可持续、健康、繁荣发展,助推义乌总体经济效益提升。

This article has analyzed the strengths of the integrated development of Yiwu's convention and exhibition industry and tourism.Put forward specific strategies to optimize and adjust its integrated de⁃velopment on the basis of Yiwu’s main problems at present.Under the wave of cultural and tourism integra⁃tion,convention and exhibition industry and tourism are accurately connected and efficiently cooperated.In the future,with the support of Yiwu’s policies and measures in MICE,Yiwu’s MICE will achieve sustainable,healthy and prosperous development,boosting Yiwu’s overall economic benefits.