旅游要素助推乡村振兴实现机制与路径

Study on Mechanisms and Pathways of Tourism Elements Promoting Rural Revitalization

乡村振兴背景下乡村旅游迎来了前所未有的发展机遇。本文以旅游要素为视角,以旅游者需求为核心对乡村振兴赋能进行研究。基于乡村振兴五大目标,分析“食、住、行、游、购、娱”六方面助力乡村振兴的基本条件,进而梳理旅游要素助推乡村振兴的作用机制,最后提出建立供需匹配的乡村旅游体系、加速产业融合、打造独特乡村旅游品牌、完善乡村旅游治理体系、建立乡村生态体系等助推乡村振兴的具体实施路径。

Under the context of rural revitalization,rural tourism has ushered in unprecedented development opportunities.From the perspective of tourism elements and with tourists'needs as the core,this paper studies energizing rural revitalization.Based on the five goals of rural revitalization,the paper analyzes the basic situation of how tourism elements contribute to rural revitalization from six aspects:cuisine,accommodation,transportation,sightseeing,shopping,and entertainment.Subsequently,the mechanisms through which tourism elements drive rural revitalization are elucidated.Lastly,this study proposes specific implementation pathways to promote rural revitalization,including establishing a rural tourism system that matches supply and demand,accelerating industry integration,creating unique rural tourism brand names,improving rural tourism governance systems,and establishing rural ecological systems.