色彩心理学在中韩商业海报中的应用研究

Applied study of color psychology in Chinese and Korean commercial posters

随着中国和韩国之间文化、经济的不断交流,人们对中韩商业海报的需求也越来越高,在这样的大环境下,研究色彩心理学在中韩商业海报中的应用具有一定的现实意义。本文通过文献分析法,对色彩心理学进行概述,总结了色彩心理学在中韩商业海报中应用的理论基础;对中韩商业海报色彩运用的差异进行了对比分析;最后从色彩心理学角度出发,对如何更好地利用色彩心理学设计出海报提出了建议,旨在通过本文为提高中韩商业海报设计水平提供一定参考。

With the continuous cultural and economic exchanges between China and South Korea,people's demand for Chinese and South Korean commercial posters is also increasingly high.In such an environment,the study of color psychology in the application of Chinese and South Korean commercial posters has a certain practical significance.From the perspective of literature analysis,an overview of colorpsychology is given,summarize the theoretical basis of color psychology in commercial posters in China and South Korea,this paperanalyzes the difference in color application of commercial posters between China and South Korea.Finally,from the perspective of colorpsychology,suggestions on how to better use color psychology to design posters,this paper aims to provide some reference for improving the design level of commercial posters in China and South Korea.