地域文化视角下非遗文创产品的创新路径探析——以温州蓝夹缬为例

Analysis on the Innovation Path of Intangible Cultural Heritage Products from the Perspective of Regional Culture——Taking Wenzhou Blue Clip Valerian as an Example

地域文化和非遗文创产品有着强烈的内在联系和高度的契合,本文以温州蓝夹缬为例,挖掘温州地域文化,分析蓝夹缬的构图形式、色彩特征及图案寓意,提出非遗文创产品的创新路径,从提升文创产品内涵、助力文创融入生活、推动文创跨界融合三个方面总结地域文化在非遗文创产品创新中的应用方法,使非遗文创产品既能承载非遗的文化内涵,又能融入现代生活方式。

Regional culture and intangible cultural heritage product have a strong internal connection and a high degree of fit.This article takes Wenzhou blue clip valerian as an example,excavates the regional culture of Wenzhou,and analyzes the composition form,color characteristics and pattern implication of blue clip valerian.Put forward the innovation path of intangible cultural and creative product,and summarize the application methods of regional culture in intangible cultural and creative product design from three aspects:enhancing the connotation of cultural and creative products,helping cultural and creative integration into life,and promoting the cross-border integration of cultural and creative products,so as to make intangible cultural heritage and creative products can not only carry the cultural connotation of intangible cultural heritage,but also integrate into modern life style.