主旋律影视作品在意识形态工作中传播效果探析

Analysis on the Communication Effect of Mainstream Films and Television Works in Ideological Work

党的十八大以来,习近平总书记多次提出意识形态工作是党的一项极端重要的工作,而当今面对国外西方意识形态的冲击和国内社会思想环境较为混乱的现状,显示出加强意识形态工作的必要性和重要性。主旋律影视作品作为一种群众基础良好、传播效果较好的文化传播形式,能够在意识形态工作中起到重要作用,本文着手分析其在传播过程中的优劣之处,以便更好指导今后的探索和实践。

Since the 18th National Congress of the CPC,President Xi Jinping has repeatedly pointed out that ideological work is an extremely important work of the Party.In the face of the impact of Western ideology abroad and the mixed social and ideological environment in China,it shows the necessity and importance of strengthening ideological work.Mainstream films and television works,as a culture dissemination form with a good mass foundation and good dissemination effect,can play an important role in the ideological work.This paper set out to analyze its advantages and disadvantages in the process of communication,in order to better guide the exploration and practice in the future.