网络生态视阈下知识短视频治理研究

Research on the Governance of Knowledge Short Videos from the Perspective of Network Ecology

随着信息和互联网技术的发展,短视频用户规模持续增长,并呈现出向知识化转型的趋势。然而,知识短视频在迅猛发展的同时也暴露出了内容同质化、平台垄断化、治理手段单一等问题,短视频生态治理亟待加强。本文以网络生态的视角对知识短视频的治理进行探析,以信息因子、主体因子、环境因子的角度对短视频行业乱象进行分析,并提出相应的治理策略。

The rapid development of the short video industry has also exposed problems such as content homogeneity,platform monopoly,and single governance methods.Short video ecological governance needs to be strengthened urgently.This article explores the governance of knowledge short videos from the perspective of network ecology,analyzes the chaos of the short video industry from the perspectives of information factors,subject factors,and environmental factors,and proposes corresponding governance strategies.