融媒体背景下媒介时空中的弹性化、流动化对主流新闻的重塑与构建

The Remodeling and Construction of Mainstream News by Flexibility and Mobility in Media Time and Space under Background of Convergence Media

随着我国信息化技术的不断发展,新媒体技术的出现和运用为实现信息的共享传播提供了路径支持,在便捷的信息传播中,也实现了对新的时空关系的重塑,使得人们原有的感知和社会运动方式也被重塑。媒介时空的弹性化、流动化也对传统主流新闻媒介模式带来了较强的冲击,甚至在媒介时空弹性化以及流动化的影响下,位居主流、权威的传统新闻不得不重新审视自己的媒介模式以及功能定位。信息化技术发展是不可逆的,随着信息技术的不断发展,人们的生活方式也随之改变,作为主流的传统新闻在信息化技术的影响下,实现自身的不断创新发展才能更好地适应群众对新闻信息的阅读需求,才能更好地维持主流新闻的权威地位。媒介时空下网络新闻具有较强的交互性及个性化特征,利用信息技术以及大数据技术能满足不同群体对新闻信息的需求。在媒介时空弹性化以及流动化的影响下,实现主流新闻的重塑是当前主流新闻传播力提升的重要途径。

With the continuous development of information technology in China,the emergence and application of new media technology provide a path support for the sharing and dissemination of information.In the convenient dissemination of information,it also realizes the reshaping of the new space-time relationship,so that peoples original perception and social movement mode has been reshaped.The flexibility and mobility of media time and space also bring a strong impact on the traditional mainstream news media mode.Under the influence of the flexibility and mobility of media,the traditional news in the mainstream and authoritative have to re-examine its own media mode and functional positioning.Information technology development is irreversible,with the continuous development of information technology,peoples way of life also change,as the mainstream of traditional news under the influence of information technology,realize their own innovation and development to better adapt to the demand of the news information reading,to better maintain the authority of the mainstream news.Under the media time and space,network news has strong interaction and personalized characteristics.Using information technology and big data technology can meet the needs of different groups for news information.Under the influence of the time and space elasticity and mobility of the media,it is an important way to realize the reshaping of the mainstream news and an important way to improve the communication power of the current mainstream news.