突发事件舆情中应急管理机构公信力影响研究

Research on influence of credibility of emergency management agencies in public opinion of emergencies

为探究突发事件舆情中网络圈群个体信息情感、网络圈群个体信息卷入、应急管理信息前台化、网络圈群个体社会期望和应急管理机构公信力间的影响机理与作用路径,构建突发事件舆情相关信息耦合机理模型,通过问卷调查法对数据进行收集,采用结构方程模型法和Bootstrap法对模型进行检验。研究结果表明:在突发事件舆情中,网络圈群个体信息情感和网络圈群个体信息卷入均在应急管理信息前台化与应急管理机构公信力之间发挥中介作用,且二者共同在应急管理信息前台化和应急管理机构公信力之间发挥链式中介作用,网络圈群个体社会期望负向调节该链式中介模型。研究结果可丰富应急管理机构公信力的相关理论,为突发事件舆情中应急管理机构公信力的相关建设提供参考。

To explore the influence mechanism and action path between the individual information emotion in network circle groups,individual information involvement in network circle groups,emergency management information foreground,individual social expectation in network circle groups and the credibility of emergency management agencies in the public opinion of emergencies,a coupling mechanism model of public opinion related information of emergencies was built.The data was collected by questionnaire survey,and the model was tested by structural equation model and Bootstrap method.The results show that in the public opinion of emergencies,the individual information emotion in network circle groups and individual information involvement in network circle groups play a mediating role between the emergency management information foreground and the credibility of emergency management agencies,and both of them play a chain mediating role between the emergency management information foreground and the credibility of emergency management agencies,while the individual social expectation in network circle groups negatively moderate this chain mediation model.The research results can enrich the relevant theories of the credibility of emergency management agencies and provide reference for the construction of the credibility of emergency management agencies in the public opinion of emergencies.