宁夏文物在文创产品中的应用

The Application of Ningxia Cultural Relics in Cultural and Creative Products

随着国家鼓励和支持博物馆文化创意开发政策的相继发布,宁夏文物文创产品的研发、应用取得重要进展,从鸱吻雪糕到考古盲盒,从胡旋舞墓门书签到迦陵频伽创意妙娃,一大批文创产品深受大众青睐。模仿借鉴、独立创新、联名合作是宁夏文博机构文创实践的主要模式,聚焦重要文物、择取特色文化元素、打造专属IP是其鲜明特点。文章针对宁夏文物文创中政策缺位、人才资金短缺、创新动力不足等问题进行分析和探讨,为宁夏的文物文创发展贡献自己的力量。

With the policy of encouraging and supporting the development of cultural and creative products in museums coming out one after another,important progress and a large number of creative products by the public have been made in the research and application of cultural and creative products in Ningxia,from the Huxuan dance tomb door bookmarks to Jialing Binga creative wonderful baby.Imitation,independent innovation and joint-name cooperation are the main modes of cultural and creative practice of Ningxia cultural institutions,which are characterized by focusing on important cultural relics,selecting characteristic cultural elements and creating exclusive IP.This paper analyzed and discussed the problems such as lack of policy,shortage of talents and capital,and lack of innovation power,and contributed to the development of cultural relics in Ningxia.