会计师事务所变更和企业社会责任表现——“声誉补偿”还是“声誉叠加”

Accounting Firm Change and Corporate Social Responsibility Performance——"Reputation Compensation"or"Reputation Superposition"

针对企业在面临声誉波动时的社会责任表现,本文以会计师事务所变更事件为研究契机,利用2015—2020年A股上市公司数据,发现事务所变更与企业社会责任正相关,并且那些在不同规模事务所间变更,特别是“大换小”的企业会选择增强社会责任。进一步研究发现,该现象只存在于信息不对称程度高、非国有和经营风险高的企业中,当这种声誉补偿策略被采纳时,企业的审计质量会下降。上述研究表明事务所变更与社会责任决策之间存在连锁关系,验证了企业社会责任的工具性动机,为投资者风险规避和监管提供了理论依据。

Based on the social responsibility performance of corporates facing reputation fluctuation,the paper selected the issues of accounting firm changes as the research perspective,and used the data of A-share listed firms from 2015 to 2020 to comfirm the positive correlation between accounting firm change and corporate social responsibility.Considering the scale changes between different accounting firms,these firms,especially"changing from big scale to small scale",preferred to the strengthening of social responsibility.Further research showed that,the phenomenon only existed in the firms with a higher degree of information asymmetry,non-state-owned firms and the firms with higher operational risk.After the adoption of this reputation compensation strategy,there was a decline in corporate audit quality.The research in this paper verified that,there was a linkage relationship between accounting firm changes and social responsibility decisions.Meanwhile,the results proved that,corporate social reponsibility had an instrumental motivation,which provided a theoretical basis for investors'risk aversion and regulation.