大数据视域下中小企业饲料产品电商营销策略分析

Analysis of e-commerce marketing strategy for feed products of small and medium-sized enterprises from the perspective of big data

随着大数据时代的到来,不仅给人们的生活方式带来了巨大影响,同时使商品营销模式也发生了巨大的变革。基于此背景,对中小企业饲料产品的电商营销发展既是机遇,也是挑战。主要体现在两个方面:一方面,大数据能为中小企业饲料产品电商营销提供精准数据,助力中小企业饲料产品在电商营销中实现差异化营销,以及多渠道整合式营销,使中小企业饲料产品营销实现质的飞跃;另一方面,在大数据视域下,中小企业饲料产品电商营销中也存在一定的问题,使中小企业饲料产品电商营销未能在大数据的助益下飞速发展。通过对当前大数据视域下中小企业饲料产品电商营销现状进行分析,并找到行之有效的电商营销策略,使中小企业饲料产品在大数据视域下实现电商营销效果的稳步提升。

With the arrival of the era of big data,it has not only brought a huge impact on people's lifestyle,but also made a huge change in the commodity marketing model.Based on this background,the development of e-commerce marketing of feed products for SMEs is both an opportunity and a challenge.It is mainly reflected in two aspects:on the one hand,big data can provide accurate data for the e-commerce marketing of small and medium-sized enterprises'feed products,help small and medium-sized enterprises achieve differentiated marketing in e-commerce marketing of feed products,and multi-channel integrated marketing,so that the marketing of small and medium-sized enterprises'feed products can achieve a qualitative leap;On the other hand,in the perspective of big data,there are also certain problems in the e-commerce marketing of feed products for SMEs,which makes the e-commerce marketing of feed products for SMEs fail to develop rapidly with the help of big data.Through analyzing the current situation of e-commerce marketing of feed products of small and medium-sized enterprises in the big data perspective,and finding effective e-commerce marketing strategies,the effect of e-commerce marketing of feed products of small and medium-sized enterprises can be steadily improved in the big data perspective.