数字出版赋能中华文化高质量对外传播

Digital Publishing Enables High-quality International Communication of Chinese Culture

以数字出版高质量发展为契机,中华文化对外传播迎来诸多新机遇。在数字化背景下,多主体协同、多品类聚力、全域化政策布局共构形成数字出版高质量发展的复合逻辑,为中华文化对外传播提供了有效的动力支撑;数字版权保护机制滞后、数字文化爆款产品缺乏、贸易壁垒限制等,是目前中华文化对外传播面临的现实困境,制约对外传播成效。基于此,数字出版应紧抓数字化、移动化、智能化的发展契机,从版权保护、品牌打造、国际交流及技术应用等层面切入,回应和解决中华文化走向海外面临的重点难点议题,服务和赋能中华文化高质量对外传播,推动中华文化对外传播提质增效扩容。

Taking the high-quality development of digital publishing as an opportunity,there are many new opportunities for the international communication of Chinese culture.In the context of digitalization,the combination of multi-agent collaboration,multi category cohesion,and global policy layout forms a composite logic for the high-quality deve lopment of digital publishing,providing effective driving support for the international communication of Chinese culture;the lagging digital copyright protection mechanism,the lack of popular digital culture product,and trade barriers are the current practical difficulties faced by the international communication of Chinese culture,which restricts the effectiveness of international communication.Based on this,digital publishing should seize the development opportunities of digitization,mobility,and intelligence,starting from the aspects of copyright protection,brand building,international exchange,and technological application,respond to and solve the key and difficult issues faced by Chinese culture going overseas,serve and empower high-quality international communication of Chinese culture,and promote the improvement,efficiency,and expansion of Chinese culture's international communication.