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基于内容营销的公共图书馆数字资源推广策略——以重庆图书馆为例

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摘要 为提升公共图书馆数字资源的利用率,文章探索将内容营销的相关理论加持到公共图书馆数字资源推广中去,从而总结出新媒体时代公共图书馆数字资源推广的要点在于打造特色数字阅读推广IP与广泛植入传播,以有价值的推广内容为关键、新媒体平台矩阵为渠道、推广策略为支柱与读者群体建立深联系。
作者 杨帆
机构地区 重庆图书馆
出处 《办公室业务》 2023年第15期169-171,共3页
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