粤港澳大湾区背景下的文化创意设计跨学科教学范式探索

Exploring the Interdisciplinary Teaching Paradigm of Creative Design in the Context of Guangdong-Hong Kong-Macao Greater Bay Area

目的:对粤港澳大湾区文化创意设计现状进行梳理与分析,阐释了培养复合型创新性设计人才对粤港澳大湾区文化创意产业的支持作用。方法:构建粤港澳大湾区文化创意设计SWOT分析模型,分析大湾区文化创意设计现状、行业需求以及人才需求。探讨跨学科教学理念对设计人才的培养作用。通过教学实践探索大湾区文创产业升级背景下的文化创意设计跨学科教学范式。结论:跨学科教学旨在培养学生批判性思维和协调多学科知识的能力。跨学科教学范式强调在教学设计上使课程项目开发程序与学生认知逻辑相统一;在教学内容上不仅仅局限于企业,而是上升到面对大湾区的整体可行方案;通过实践教学,将行业需求、设计创新、成果转化等进行串联。跨学科教学范式提升了教学效果,推进了复合型创新设计人才培养,为大湾区文化创意产业发展提供了有力支持。

Objective:This paper composes and analyzes the current situation of cultural and creative design in Guangdong-Hong Kong-Macao Greater Bay Area,and explains the supporting role of cultivating composite innovative design talents to the cultural and creative industries in Guangdong-Hong Kong-Macao Greater Bay Area.Methods:By constructing a SWOT analysis model of cultural creative design in Guangdong-Hong Kong-Macao Greater Bay Area,the current situation,industry demand,and talent demand of cultural creative design in the Greater Bay Area are analyzed.The role of the interdisciplinary teaching concept in the cultivation of design talents is explored,and teaching practice is applied to explore the interdisciplinary teaching paradigm of cultural and creative design in the context of cultural and creative industry upgrading in the Greater Bay Area.Conclusion:Interdisciplinary teaching aims to develop students’ability to think critically and coordinate multidisciplinary knowledge.The interdisciplinary teaching paradigm emphasizes the unification of course project development procedures and students’cognitive logic in teaching design;in terms of teaching content,it seeks a feasible solution that is not limited to enterprises,but rises to the overall situation in the Greater Bay Area;through practical teaching,industry needs,design innovation,and achievement transformation are connected in series.The interdisciplinary teaching paradigm enhances the teaching significance and teaching effect,promotes the cultivation of compound innovative design talents,and provides strong support for the development of cultural and creative industries in the Greater Bay Area.