传媒企业创新投入对企业绩效的影响研究

Research on the Impact of Innovation Investment on Enterprise Performance in Media Enterprises

新时代下,企业愈发重视科技创新对经营发展的促进作用,但增加创新投入是否一定能转化为企业绩效尚且存疑。为验证创新投入与企业绩效的关系,文章以传媒上市公司为样本,全面系统分析两者的内在联系,在此基础上提出相关对策建议。

In the new era,enterprises are increasingly valuing the promoting role of technological innovation in business development,but it is still questionable whether increasing innovation investment will necessarily translate into enterprise performance.In order to verify the relationship between innovation investment and enterprise performance,this paper takes media listed companies as samples,and comprehensively and systematically analyzes the internal relationship between the two.Based on this,relevant countermeasures and suggestions are proposed.