自媒体时代高校思想政治教育的文化重构策略研究

Research on Cultural Reconstruction Strategy of Ideological and Political Education in Colleges and Universities in the We-Media Era

中华优秀传统文化是中华民族的文化根脉,其蕴含的内在精神、价值理想是高校创新思想政治教育方式方法的丰厚“沃土”,传承和弘扬优秀传统文化已经上升到了党和国家的战略高度,但随着自媒体时代的到来,传统文化受到了冲击和阻力,自媒体带来的多元文化冲击着高校思想政治教育文化育人体系的建立,导致了高校思想政治教育文化的断层与缺失,因此,要充分发挥自媒体自身的优势,抓住自媒体给思想政治教育带来的新契机,在继承和发扬优秀传统文化的基础上,实现高校思想政治教育的文化重构。

Excellent Chinese traditional culture is the cultural root of the Chinese nation,and its inherent spirit and value ideal are rich fertile ground for innovative ideological and political education methods in colleges and universities.Inheriting and carrying forward excellent traditional culture has risen to the strategic height of the Party and the state,but with the advent of the We-Media era,traditional culture has been impacted and resisted,and the multiculturalism brought by the We-Media has impacted the establishment of ideological and political education and cultural education system in colleges and universities,which has led to the fault and lack of ideological and political education culture in colleges and universities.Therefore,we should give full play to the advantages of We-Media,seize the new opportunities brought by We-Media,and realize the cultural reconstruction of ideological and political education in colleges and universities on the basis of inheriting and carrying forward excellent traditional culture.