基于用户体验的非遗文创产品叙事设计研究

Narrative Design Research on User Experience-Based Intangible Cultural Heritage Creative Products

非物质文化遗产的传承与发扬对增强民族自信、文化自信有重要的意义。非遗文创产品作为非遗文化的载体,对非遗文化的传播起到了关键的作用。所以,提升非遗文创产品的用户体验,拉近非遗文化与广大用户群体之间的距离,是设计界需要思考的课题。本文从非遗文创产品的用户体验入手,并结合叙事学相关理论,提出了基于用户体验3个阶段的叙事设计方法,探索叙事学理论在各个阶段中的应用策略。

The inheritance and development of intangible cultural heritage have significant meaning in enhancing national and cultural confidence.As a carrier of intangible cultural heritage,creative products play a crucial role in the dissemination of intangible cultural heritage.Therefore,improving the user experience of intangible cultural heritage creative products and bridging the gap between intangible cultural heritage and the general public is an important issue for the design community to consider.This paper starts from the user experience of intangible cultural heritage creative products and combines relevant narrative theories to propose a narrative design method based on three stages of user experience,exploring the application strategies of narrative theory in each stage.