新媒体时代动画艺术的定位构思与设计艺术探讨

Discussion on the Positioning Conception and Design Art of Animation Art in the New Media Era

随着电影技术的出现,诞生了许多相关艺术形式,其中,动画艺术在电影中以其夸张的变现手法吸引眼球,有着众多受众群体。在新媒体时代,动画艺术的定位需要更加注重互动性和参与感。传统的动画艺术是单向的,观众只能被动地接受内容,而新媒体时代的动画艺术更加注重与观众的互动和参与,通过增加互动元素和多样化的表现形式来吸引观众参与。在设计艺术方面,新媒体时代的动画艺术也需要更加注重创新性和多样性。设计者需要掌握先进的技术和工具,以便创造出更加生动、丰富的动画作品。此外,设计者还需要关注观众的需求和喜好,从而设计出更加符合观众口味的动画作品。

With the emergence of film technology,many related art forms have been born,among which animation art in the film with its exaggerated way to attract attention,with a large audience groups.In the new media era,the positioning of animation art needs to pay more attention to interactivity and sense of participation.Traditional animation art is one-way,and the audience can only passively accept the content.In the new media era,the animation art should pay more attention to the interaction and participation with the audience,and attract the audience to participate by adding interactive elements and diversified forms of expression.In terms of design art,the animation art in the new media era also needs to pay more attention to innovation and diversity.Designers need to master advanced technology and tools to be able to create more vivid and rich animation works.In addition,designers also need to pay attention to the needs and preferences of the audience,so as to design more animation works in line with the taste of the audience.This paper explores the positioning conception and design of animation art in the new media era.