博里农民画旅游产品开发助推乡村振兴

Development of Boli Farmers'Painting Tourism Products to Boost Rural Revitalization

本文介绍博里农民画作为非物质文化遗产,结合高质量旅游产品的同时,保留博里镇乡土味道和田园风味市场发展需求,进行功能创新和项目创新,其与现代设计相结合,实现产品的高级化,激发游客购买欲,最终使旅游产品助推乡村振兴,促进乡村旅游业发展。

This paper introduces that as one of the intangible cultural heritages,Boli farmer paintings combine high-quality tourism products with the market development needs of preserving the local flavor and pastoral flavor of Boli Town to carry out functional innovation and project innovation,and combine with modern design to achieve the upgrading of products,stimulate tourists'desire to buy,and finally enable tourism products to promote rural revitalization and promote the development of rural tourism.