“台词”编码与“舞台”适应:粉圈用语意义生产的拟剧社交展演

“Lines”Coding and“Stage”Adaptation:A Dramaturgical Social Performance for the Meaning of Fandom Words

粉丝社群是基于趣缘而流动存在的群体,“粉圈用语”是粉丝社群进行观点阐述和情感表达中基本的重要的“台词”。探究粉圈用语的意义生产,对粉圈用语中融合语境下规约性为主的文字符号和开放语境下像似性为主的表情符号进行分析解读。粉丝社群的社交展演符号有其特定的“舞台”逻辑,在面向观众的前台表演时运用强烈的像似性表征以适应大众的交流规则,而在面向圈层的后台时则采用建立在统一规约体系上的文字符号进行独立表意。

Fandom are a group of people that exist based on interest,and fan circle phrases are the essential lines in the expression of opinions and feelings by fan communities.This paper explores the meaning production of fan circle phrases,analyzes and interprets the conventionality-oriented textual symbols in the fusion context and the iconicity-based emoticons in the open context.The social performance symbols of fan groups have their own specific stage logic,using strong resemblance representations to adapt to the rules of public communication when performing on the front stage for the audience,while using textual symbols based on a unified system of rules for independent representation to the backstage for the circle.